Historic Downtown Caldwell & Main Street Program
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Main Street Happenings
Caldwell Main Street Program
Caldwell was designated a Texas Main Street City in January 2014 and is one of 88 cities in the Texas Historical Commission’s Main Street network. The Main Street mission is to both embrace and energize Caldwell’s beloved, historic downtown district. Click here for some fast facts about the Texas Main Street Program.
We are proud to announce that the Caldwell Main Street Program was recognized for its performance in 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022.
As a Main Street America™ Accredited program, Caldwell is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by Main Street America.
Vision Statement:
The Caldwell Main Street Program endeavors to create within the Main Street Area an environment rich in experiences while preserving the beautiful, historic features of our treasured downtown. It is our vision that Caldwell will become a destination for those seeking interesting places to shop, dine and enjoy entertainment while providing residents goods and services which will enrich their lifestyles.
Mission Statement:
The Caldwell Main Street Program will promote the Main Street Vision through the use of the National Main Street Four Point Approach. The Board will man and oversee committees dedicated to Organization, Design, Promotion, and Economic Vitality. The Board will establish a strong volunteer base, restoring and maintaining the historical integrity of the Main Street area, promoting the Main Street Area to both internal and external audiences and aggressively engaging in the recruitment and retention of retail entities in keeping with the Plan of Work established by the Main Street Advisory Board.
Core Values:
The Caldwell Main Street Program seeks to inspire a passion for preserving our cultural heritage through education and knowledge. Promoting a sense of pride in what our community is and a vision for what it can become. A core tenet of the program is respect for every individual and their right to a voice in the future of our community. Board members of the program seek to lead and teach by example, making all interactions with each other and the community honest and trustworthy. Business decisions will be made with consideration of the best outcome for the community.
Program Area Resources
Main Street Advisory Board
The Main Street Board develops plans and programs to stimulate both historic preservation and economic vitality for downtown Caldwell. The plans and programs must meet the Texas Historical Commission’s criteria for Main Street communities.
Main Street Committees
The Committees serve under the board to assist with various projects, promotions, events, and fundraising activities for Main Street Program. The committees are volunteers that supplement the Main Street Advisory Board they consist of a committee chair who reports to the board and committee members who assist in the development of projects and activities within the program area. The Caldwell Main Street Program Committees include the following:
- Economic Vitality
- Design
- Organization & Promotion
- Youth Ambassador
Economic Vitality means finding a holistic approach to Main Street’s merchants, property owners, and investors. Main Street programs help convert unused space into productive property and sharpen the competitiveness of business merchants. The goal is to build a commercial district that reflects the heart of the community and responds to the needs of today’s consumers while maintaining the community’s historic character.
Design means getting Main Street into top physical shape. Capitalizing on its best assets - such as historic buildings and a traditional downtown layout- is just part of the story. An inviting atmosphere created through window displays, parking areas, signs, sidewalks, streetlights, and landscaping conveys a visual message about what Main Street is and what it has to offer.
Organization means getting everyone working toward the same goal. The organization committee is tasked with establishing a volunteer base. Coordinating the board training(s) and other professional development opportunities with staff.
Promotion means selling the image and promise of Main Street to all prospects. By marketing the district’s unique characteristics to shoppers, investors, new businesses, and visitors, an effective promotion strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers.
Part of the Main Street Program is to involve the community, the youth of the community play a key role in the overall future and health of the city. By encouraging youth participation through a Downtown Caldwell Youth Ambassador program, the youth of the City of Caldwell and CISD will be able to participate in the overall Main Street program and help with planning events, activities, and long-term planning initiatives.